Saturday, February 25, 2011 Upside Down: The Creation Records Story San Francisco Premiere
Q & A with director Danny O'Connor after the screening
Roxie Theater $10 / 7:00PM / Website Millions of sales on both sides of the Atlantic, near bankruptcy, pills, thrills, spats, prats, successes, excesses, pick-me-ups and breakdowns; all spiraled together to create some of THE most defining music of the twentieth century. UPSIDE DOWN, produced and directed by Danny O’Connor, is the definitive and fully authorized documentary of the highs and lows of the UK’s most inspired, colorful and dissolute independent record label – Creation Records.

Over 25 years after Creation’s first records, UPSIDE DOWN follows the story from the days of Jesus and Mary Chain, Primal Scream, My Bloody Valentine, Ride, The Boo Radleys, Super Furry Animals, Swervedriver, Teenage Fan Club, Bob Mould's Sugar through to the extraordinary rise of Oasis ! It’s a very human story told with an abrasive honesty whether it by Alan McGee, Bobby Gillespie, Noel Gallagher, Bob Mould or Kevin Shields. The label’s enigmatic founder, Alan McGee, was the firebrand spirit who signed bands on instinct, risking bankruptcy and here he talks candidly of the trail which led from humble beginnings in Glasgow, via drink and drug dependency to being wined and dined at No 10 Downing Street by Tony Blair.

Far more than your run of the mill music doc, UPSIDE DOWN is the story of the rock 'n roll dream and its accompanying nightmares and of a time in the record business that we surely will not see again! Directed by Danny O' Connor. 101 Minutes.
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